Job Title: Brand Executive (Fresher Jobs)
Organisation: DFCU Bank
Duty Station: Kampala, Uganda
Reports to: Brand and Advertising Manager
About US:
DFCU Bank is a fast growing commercial bank offering a variety of innovative products and services. DFCU Limited was started by the Commonwealth Development Corporation (CDC) of the United Kingdom and the Government of Uganda through the Uganda Development Corporation (UDC) under the name of Development Finance Company of Uganda Limited. Later restructuring brought in DEG (of Germany) and International Finance Corporation (IFC) as equal partners with CDC and UDC, each having a 25% stake in the company. Its objective was to support long-term development projects whose financing needs and risk did not appeal to the then existing financial commercial lending institutions.
Job Summary: Reporting to the Brand and Advertising Manager, the Brand Executive will support the execution of Brand, product, and segment marketing plans to achieve the stated objectives. He/she conducts market research to forecast upcoming market trends. He/she works in a fast-paced and dynamic environment. He/she champions the brand identity throughout the organisation.
Key Duties and Responsibilities:
- Execute the activities stipulated in the marketing plan to deliver the objectives.
- Execute all marketing and advertising activity in line with brand strategy and corporate guidelines.
- Day-to-day management of external agencies for so that activities are to cost and within the agreed timescales.
- Handle communication between Marketing and the Business function for effective execution of the agreed activity plan.
- Monitor and report marketing expenditure to ensure spend does not exceed that authorized within the budget.
- Rigorously analyze and report marketing research data to ensure brand issues are understood and corrective action identified.
- Examine the market and media trends to improve the execution of marketing activities.
- Evaluate the effectiveness of marketing campaigns to identify and implement opportunities for improvement.
Qualifications, Skills and Experience:
- The applicant for the DFCU Bank Brand Executive must hold a Bachelors’ degree in marketing or a business-related field.
- Standard office ICT skills including Digital.
- The jobholder must be able to demonstrate an interest in and awareness of consumer insights, brand strategy execution and ATL/BTL communication.
- The principal skills required are in thinking/operating strategically, making things happen and communication/interpersonal skills.
- Tech and social media savvy.
- Data-driven approach.
- Regular contact with Business Segment Heads is critical.
- Market/customer visits will be important in gaining an insight into brand performance.
- Ability to prioritise a key business initiative to deliver planned objectives.
- Demonstrates the ability to take responsibility for the Brand.
- Willingness to work extra hours as and when required to meet business requirements.
- Ability to work independently.
- Ability to maintain confidentiality.
How to Apply:
If you believe you meet the requirements as noted above, please forward your application with a detailed CV including present position and copies of relevant professional/academic certificates (University Transcript, O & A level), to the email address indicated below;
Deadline: 16th February 2023