Marketing Manager EBC

Reporting line(s) and networks: Reports to the company Country Director Works with the Direct Sales Team to align marketing and sales activities. Coordination with other departments for logistics and planning.
Special conditions: Some travel will be required between the company head office, the factory at Nakawuka and other parts of Uganda in response to the demands of the marketing program.
Position Summary: The Marketing Manager is responsible for developing and executing a marketing strategy and annual plan to increase brand awareness, increase sales and establish the company brand as a household name. The Marketing Manager is responsible for ensuring that marketing activities support the achievement of the company’s sales targets.

Duties and Responsibilities
1. Develop a comprehensive marketing strategy to increase brand awareness and increase sales of the company products
2. Market the products to gain new customers
3. Ensure retention of customers to sell replacement filter pots
4. Work with senior management to align country marketing plan to global marketing strategy
Create and manage the annual marketing budget, ensuring value for money
Conduct market research to identify opportunities to further grow sales of company products
7. Monitor ongoing marketing campaigns, ensuring deadlines and targets are met
8. Manage the company’s online presence, including on social media, website and e-commerce sites
9. Set up systems to measure KPIs for the marketing department, enabling strong data-driven decision-making and clear ROI analyses
10. Analyze data to evaluate the success of marketing initiatives and use this data to further improve brand marketing and exposure
11. Manage external relationships, including with media organizations, agencies, commercial partners, and other stakeholders
12. Oversee the company’s brand ambassador and influencer partnerships to ensure the value and potential is being maximized
13. Manage the Marketing Department to ensure strong performance
14. Determine the ideal structure of the Marketing Department and plan for timely recruitment of positions needed in the team.

Capabilities
1. Within the context of the main responsibilities and accountabilities of the role, the employee is expected to demonstrate the following capabilities:
2. Extensive experience of marketing in a relevant industry (i.e. FMCG, products with a social mission, water)
Excellent knowledge of traditional and emerging marketing channels
4. Demonstrated experience developing marketing strategies for a product/brand/company
5. Ability to develop and manage an annual budget
6. Strong understanding of data required to measure marketing performance; data-driven decision-making
7. Strong experience with digital marketing & marketing to reach non-digital audiences
8. Experience managing company social media and online presence
9. Experience managing a team
10. Excellent communication and relationship building skills with an ability to prioritize, negotiate, and work with a variety of internal and external stakeholders.
11. Personal commitment to excellent customer service.
12. A successful track record in setting priorities, managing work demands and evaluating progress while remaining responsive to changing priorities.
Familiarity with Buffer, Google Analytics, Google Ads, social media platforms required
14. Experience working in East African markets, particularly Uganda is preferred
15. This position is open to East African nationals only, Ugandan citizens are preferred

Qualifications/Experience
1. Proven experience of 6+ years in Marketing, particularly in a relevant industry
2. A qualification relevant to the work of Marketing Manager will be highly regarded.

Language requirements
Fluency in spoken and written English language skills required. Other local language skills are a plus.

Compensation Package:
1. Gross salary of 7.5m UGX (some flexibility available)
2. Monthly facilitation for fuel, airtime and data of 600k UGX (net)
3. Health insurance for staff + 1 dependent
4. Lunch catered for at the office on week days
5. Laptop will be provided by the company
6. 1 free Purifaaya filter for personal use + 3 filters available at a staff discounted rate
7. Free weekly fitness class at the office with fitness trainers