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Analyst – Segmentation and Propensity Model Jobs – MTN Uganda Limited

Job Title:   Analyst – Segmentation and Propensity Model

Organisation: MTN Uganda Limited

Duty Station: Kampala, Uganda

Reports to: Senior Manager – Customer Value Management and Loyalty


About US:

MTN-Uganda is the leading telecommunications Company in Uganda, providing payphone, fixed lines, fax/data, internet and mobile services.


Job Summary:   The Analyst – Segmentation and propensity model will be responsible for planning, building, maintaining, commercializing, and implementing predictive and segmentation models spanning prepaid, and enterprise bases.


Key Duties and Responsibilities:


  • Enable the customer base management strategy and campaign roadmap by developing predictive models and segmentation which supports the overall CVM strategy and P&L by increasing offer relevance and revenue uplift.
  • Operationally manage these models to deliver commercial return and technical implementation to allow automation.


  • Create and maintain model development roadmap.
  • Business case development to determine the commercial opportunity of implementing models.
  • Automation of developed models
  • Integration of models in campaign management and customer interfacing support systems
  • Delivery, implementation, and enhancement of a CVM specific deal creation program (Next best action)
  • Managing machine learning predictive models and their outcomes
  • Enhancing modelling capability by evaluating technical modelling platforms


  • Create and maintain model development roadmap including the technical requirements for big data inclusion in the analytical environment.
  • Ability and expertise in building statistical data models, predictive analytics, segmentation and clustering, heuristic analytics, exploratory analytics.
  • Integration of models in key campaign management systems
  • Enhancing modelling capability by evaluating technical modelling platforms
  • Prior experience in conducting and designing internal and external research.
  • Proficiency in analytics tools like SAS/UNICA/Power BI, etc

Supervisor / Leadership / Managerial Tasks:

  • Have the self-insight and flexibility to adapt to different situations.
  • Communicate actively and effectively resolving any potential conflicts that may arise.
  • Employee relations and collaborative teamwork
  • Manage contributions and expectations of external service providers and stakeholders.
  • Ensure ongoing liaison with other areas of the business.
  • Review performance management, evaluating, assessing, and tracking performance to ensure that objectives and targets are achieved.
  • Build and enforce a customer centric approach.
  • Live the MTN Brand values –influence employees’ behavior.
  • Influence other stakeholders to achieve the business objectives of the channel

Qualifications, Skills and Experience:

  • The applicant for the MTN Uganda Analyst – Segmentation and Propensity Model job must hold a Bachelor’s degree preferably in mathematics, Economics, Information Technology, Statistics, Business computing or Commerce
  • Postgraduate qualification in Marketing or Business Administration
  • Three years of experience in business analysis and financial modeling in the marketing environment.
  • Demonstrated leadership in predictive modelling within a large organization.
  • Experience in predictive model development, maintenance, commercialization, and automation.
  • Commercially astute
  • Experience in managing dynamic learning engine solutions (preferred)
  • Experience with technical and commercial implementation of predictive models
  • Telecommunication experience is an added advantage.
  • Highly proficient in all MS Office applications: Word, Excel, PowerPoint, and database experience
  • Demonstrated ability to create structure within an unstructured environment.
  • Disciplined detail-oriented style, combined with ability to simultaneously work at a strategic level
  • Expertise in customer data, information systems, data warehouses, data marts, business intelligence software and systems
  • CVM methodology, principles, capabilities, and techniques.
  • Business Analysis and Data Management
  • Statistical modeling and multivariate analysis
  • Segmentation techniques
  • Scoring techniques
  • Data Quality analysis
  • Algorithm Knowledge
  • Data mining and predictive analytics
  • Reporting and performance analysis
  • Knowledge of local markets, including market trends
  • Business Performance Measurement & Management
  • Business and financial planning


NB: Female applicants are strongly encouraged to apply.


MTN Uganda Limited has the obligation to safeguard its employees through providing a working environment that is safe and without risk to the health of its employees. MTN has a Vaccination policy for all its employees to be fully vaccinated against Covid-19 in order to work from its offices and premises. Female applicants are strongly encouraged to apply.


How to Apply:

All candidates who wish to join MTN Uganda Limited in this capacity should apply online


Click Here


Deadline: 19th April 2023




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