Job Title: Marketing Lead
Organisation: Airtel Uganda
Duty Station: Kampala, Uganda
About Organisation:
Airtel was launched in Uganda in 1995 and is Uganda’s most innovative mobile phone operator, which has introduced many “firsts” in the telecommunication sector such as: Pre-paid plans, Post-paid plans, International roaming, Dedicated customer care, One rate to all networks, Fax and Data, Call forwarding, Per second billing, Freedom Forever and Mobile Top up. Airtel Uganda Limited is the country’s fastest growing telecom company, and a subsidiary of Bharti Airtel Limited – a leading global telecommunications company with operations in 16 countries across Asia and Africa.
Key Duties and Responsibilities:
- Implementation of pricing principles when pricing home broadband devices and tariff plans.
- Device pricing and commission schemes proposed by HBB sales lead do not result in negative landing.
- Timely and consistent bespoke customization for airtel i.e. case + box branding, device manager Web UI design, Firmware specification, Quick user guide and how to kinetics.
- Tariff plans designed with objective of ARPU (Average Revenue Per User) growth or Base Growth OR both.
- New device pricing and new tariff plans approved are implemented and communicated to customers with 2 weeks of approval.
- There’s a clear product implementation plan as part of GTM i.e. product catalogue update and parity across all recharge channels e.g. USSD, App, Web.
- Communication brief of product USP to form part of sales pitch.
- Post launch analysis is maintained and circulated on a weekly basis for the first month and bi-monthly thereafter for all initiatives launched in each market.
- Weekly tracker is maintained for plan-wise subscription trends on unique users, subscription count and utilization %age.
- Weekly device activation trends and acquisition freebie utilization.
- Monthly tracker on plan wise activation by channel and exception reporting for channel outages/ bugs.
- Exception reporting where HBB customers subscribe to plans outside approved plans.
- Revenue reporting reconciliation against subscription data.
- Customer Life cycle management.
- Ensure there’s a proper project management tracker for all new developments in Home broadband services.
- Management and Implementation of New services.
Qualifications, Skills and Experience:
- Bachelor’s degree in marketing, Business Administration, Economics, Accounting or equivalent.
- MBA and professional certifications will be an added advantage.
- At least 10 years’ working experience with 5 years or more in a marketing role in FMCG OR TELCO industry.
- Experience in finance and IT will be an added advantage.
- Strong people skills- Ability to motivate, build collaborative relationships.
- Strong analytical skills with demonstrable proficiency in excel
- Strong problem-solving skills with demonstrable Entrepreneurial ability
- Experience in working within culturally and gender diverse teams.
- Willingness to frequently travel across 14 of the Airtel Africa markets.
- Excellent understanding of corporate governance standards.
- Ability to present well researched proposals confidently to senior business executives.
- Experience in building business cases on products and governance processes.
How to Apply:
All interested candidates are invited to submit their applications online at the link below.
Deadline: 30th June 2025