Job Title: Marketing, Communications & PR Officer
Organisation: Cairo Bank Uganda
Duty Station: Kampala, Uganda
Reports to: Head of Marketing, Communications & PR
About US:
Cairo Bank Uganda Limited was incorporated on 11th July, 1994. The Bank was formerly known as Cairo International Bank owned by the three leading Egyptian Banks namely; Banque Du Caire, Bank Misr and National Bank of Egypt. In 2019, it became a fully owned subsidiary of Banque Du Caire (BDC). The shareholder consolidation in 2019 was on the back of expanding its presence across Africa whilst providing an entry point into the COMESA market.
Key Duties and Responsibilities:
- Implement marketing, communication, PR and branding strategies to ensure and promote visibility, consistency and a positive image of the bank.
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with Head of Marketing, Communication & PR in preparing budgets and monitoring expenses.
- Design all bank Art works for both social media, public notices and bank posters including tariff guides of all sizes, product posters, animated videos and others.
- Develop and manage the digital marketing campaigns for website, and social media pages.
- Create a bank brand manual to help in standardization of marketing materials and designs.
- Create designs for all branded promotional materials for example, diaries, Bank calendars, pens, t-shirts, mugs and many others.
- Develop videos, podcasts, and audio content for both online, Tv and radio advertisement.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Manage the bank’s website including regular update, boosting, monitoring and Search engineer Optimization.
- Track the website and social media traffic flow and provide internal reports regularly.
- Identify new digital marketing trends and ensure that the brand is in front of the bank developments.
- Creating and executing SMS, and email-based marketing campaigns.
Qualifications, Skills and Experience:
- The ideal applicant must hold a Bachelor’s degree in in Marketing, Journalism & Communication, Computer Science, Business Administration, management or any relevant field from a recognized institution.
- At least four years’ experience, of which 2 must be in marketing, communication and digital fields.
- Good working knowledge of best practices in marketing preferably in the Banking industry.
- Excellent communication skills both orally and in writing
- Good report writing and presentation skills
- Proactive and decisive
- Excellent market research and analysis skills
- Knowledgeable in Video and audio editing and production using software like Filmora, Vegas, doodly, Animator, Toonly and many others.
How to Apply:
All Interested candidates should send their application letters together with their curriculum vitae to the Head Human Resources at recruitment@cbu.co.ug
Deadline: 8th November 2022