Job Title: Marketing and Branding Specialist
Organisation: MuduPay
Duty Station: Kampala, Uganda
About US:
MuduPay is a dynamic and rapidly growing technology company dedicated to transforming business operations in Africa. MuduPay has developed a range of tailored, secured, and user-friendly solutions, we’re pioneering a transformation in the way businesses manage their operations and individuals navigate digital payments and international transfers.
Job Summary: MuduPay is expanding its footprint into Uganda and is seeking a Marketing and Branding Specialist, who is goal oriented and will be responsible for developing and executing marketing strategies to enhance brand awareness, drive customer engagement, and support business growth. The specialist will work closely with cross-functional teams to develop compelling marketing campaigns, create brand messaging, and ensure brand consistency across all channels. This role requires creativity, strategic thinking, and a deep understanding of marketing principles within the fintech industry.
Key Duties and Responsibilities:
- Develop and implement comprehensive marketing plans and strategies to promote brand awareness and drive customer acquisition for fintech products and services.
- Collaborate with the marketing team to create compelling content for various channels, including digital, social media, email, and events.
- Develop and maintain brand guidelines to ensure consistency in brand messaging, visuals, and tone of voice across all marketing materials and touch points.
- Coordinate with design teams to develop creative assets, including graphics, videos, and promotional materials that align with brand identity and messaging.
- Manage marketing campaigns, including advertising, content marketing, email marketing, and social media, to drive engagement and conversions.
- Stay up-to-date on industry trends, competitor activities, and regulatory changes within the fintech space to inform marketing strategies and tactics.
Qualifications, Skills and Experience:
- The applicant must hold a Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree is a plus
- Minimum of 3-5 years of experience in marketing or branding roles, preferably within the fintech industry.
- Strong understanding of marketing principles, strategies, and tactics, with a focus on digital marketing and customer acquisition.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities, with a passion for innovation and pushing boundaries.
- Proficiency in marketing analytics tools and platforms, such as Google Analytics, social media analytics, and CRM systems.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Knowledge of design software (e.g., Adobe Creative Suite) is a plus.
How to Apply:
All candidates should apply online at the link below
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